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What role do "Product Rules" serve in Salesforce CPQ?

  1. To enforce product pricing

  2. To validate product configurations by governing how products interact

  3. To apply discounts automatically

  4. To generate sales reports

The correct answer is: To validate product configurations by governing how products interact

Product Rules in Salesforce CPQ primarily serve to validate product configurations by governing how products interact with each other. They ensure that the products selected in a quote are compatible and adhere to business logic or constraints that have been set. For instance, they can determine which products can be bundled together, enforce required products based on selections, or prevent the selection of incompatible items. This functionality is critical in maintaining the integrity of the product offering and ensuring that users are guided properly during the configuration process. By applying these rules, businesses can avoid errors and improve the overall efficiency of the quoting process, enhancing customer satisfaction by ensuring accurate and feasible product selections. The other aspects mentioned, such as enforcing product pricing, applying discounts, or generating sales reports, do not fall under the primary functions of Product Rules in CPQ. These functions are governed by other features and settings within the Salesforce ecosystem, focusing on pricing logic, discount management, and reporting capabilities, which are distinct from the validation role played by Product Rules.