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What is a Contracted Price in Salesforce CPQ?

  1. A standard list price for all customers

  2. A special price agreed upon with a specific customer for future transactions

  3. A promotional price for limited time offers

  4. A price offered to new customers only

The correct answer is: A special price agreed upon with a specific customer for future transactions

A Contracted Price in Salesforce CPQ refers to a special price that has been negotiated and agreed upon with a specific customer for future transactions. This price is generally set as part of a contract or agreement and is often lower than the standard list price. The purpose of a contracted price is to ensure that the customer receives consistent pricing that reflects their specific deals or negotiations with the seller. This pricing arrangement is particularly important in enterprise sales environments where long-term relationships with clients involve tailored pricing models to secure ongoing business. In contrast, a standard list price applies universally to all customers, not specifying any particular discounts or agreements. Promotional prices are temporary and linked to specific marketing campaigns, while prices offered only to new customers do not encompass the broader contractual arrangements established for existing clients. The essence of a contracted price lies in its personalized nature, reinforcing customer loyalty and fostering a strong business relationship.