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What does the "Renewal Forecast" field track on a Subscription Product?

  1. The total number of subscriptions

  2. The expected revenue from renewals

  3. The cost of acquiring new customers

  4. The average length of subscriptions

The correct answer is: The expected revenue from renewals

The "Renewal Forecast" field is designed specifically to project the expected revenue generated from renewals of subscription products. This metric is critical for businesses that operate under a subscription model, as it helps in financial planning and revenue forecasting. By analyzing the expected revenue from renewals, organizations can gauge the health of their subscription base, strategize their sales efforts, and make informed decisions about customer retention initiatives. This forecasting tool takes into account factors such as current subscriptions due for renewal and historical renewal rates, providing valuable insights into future cash flow and business growth prospects. It plays a vital role in helping sales teams understand potential revenue streams from existing customers, which is pivotal in maintaining a sustainable business model.